KPI achieved

• Successfully achieved over 51 million impressions across 6 different platforms ​through digital ad placements in 3 months

• Obtained over 22,000 downloads in 3 months​

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When I was working as an Account Manager in Digital Business Lab, I was the account lead for Magpie Securities, a stock trading platform newly launched in Hong Kong market. I was responsible for setting up digital ads, planning the digital strategy and managing the video production for client. I managed static ads and video banner ads across 6 different platforms for the client (Google Search ads and Google Display Network ads, Apple store in-app ads, Youtube banner ads, Facebook ads, Instagram ads). One of major duty was to monitor the data and report to client every week in the weekly meeting, to make sure everything is on track and suggested ways to optimize the ad campaigns.

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I was also responsible for monthly content creation in terms of idea planning and executing, content drafting, and gate-keeping on visual quality with creative team. I have came up with a lot of ideas like Magpie Minigame(wordle & puzzle), fun fact about investment etc.